For experienced procurement professionals in wholesale and international sourcing, selecting retail fixtures is a high-impact decision that affects profitability, brand consistency, and operational scalability. The goal isn’t just to purchase a display—it’s to deploy a merchandising system that improves conversion and supply chain efficiency.
This overview explores the movable wire 4-way greeting card display racks wholesale freestanding solution. This fixture is precision-engineered to meet the day-to-day demands of busy retail environments and global deployment, offering both visual appeal and operational performance.
Tailored for greeting cards, stationery, brochures, or impulse-buy items, this wire display system is optimized for mass retail execution. It supports wholesale buyers seeking reliable bulk display options with minimal upkeep, scalable shipping formats, and fast store-level implementation.
Sales-driven display racks must deliver both form and function. This 4-way rotating wire unit is a data-backed solution to SKU density challenges. Its interactive footprint and industrial build promote both product visibility and real-world merchandising agility.
In greeting card and small-format merchandising, space efficiency is key. This 4-sided rack solves that with 72+ front-facing pockets for maximum SKU exposure. The rotating function allows shoppers to engage with all sides, improving sell-through and dwell time.
Multiple customers can browse simultaneously without traffic bottlenecks, and stores can feature a full seasonal or themed range in one unit. The layout is designed to promote cross-selling and impulse purchases in high-traffic areas like checkouts or aisles.
Retailers frequently update layouts to test promotions or respond to traffic trends. This unit’s four smooth-rolling caster wheels (two lockable) allow fast repositioning without damage to flooring or need for tools.
Whether for seasonal displays, POS campaigns, or floorplan experiments, staff can easily move and re-lock the rack as needed. For procurement managers supplying multi-store chains, this mobility means one SKU can support multiple configurations without custom redesigns.
Locking wheels provide in-store stability without needing permanent installation. This allows your clients to keep floors flexible while ensuring compliance with merchandising plans.
In wholesale purchasing, upfront cost is only part of the equation. Poor-quality fixtures often lead to higher replacements, returns, and inconsistent store performance. This rack is engineered for heavy-duty retail environments with a focus on lifecycle performance.
Its high-tensile carbon steel frame resists bending, deformation, and fatigue. It is joined with precise welding to create a wobble-free, long-lasting core. Every unit is finished with a powder-coated surface that exceeds 500-hour salt spray testing for corrosion resistance.
Unlike cheaper painted models, this surface withstands chipping, flaking, and color fading. The finish also ensures color consistency across reorders, which helps maintain uniform store standards.
This level of construction quality results in fewer returns, fewer store-level issues, and lower long-term spend per unit. For large-volume buyers and distributors, that equals reduced logistical overhead and more predictable asset performance.
Shipping and deployment efficiency can define the true value of a wholesale product. This model is flat-packed for export, optimizing container space and lowering per-unit logistics costs.
The rack assembles tool-free using a guided interlock system. Any store staff can set it up in under five minutes with zero training, reducing labor time and store disruption. Clear diagrams are included to support compliance across markets and languages.
Packaging is 5-ply export-grade corrugated material, designed to absorb shock while optimizing pallet height. Whether you’re distributing through 3PLs, consolidators, or direct to retail locations, this display minimizes risk and handling time.
Yishang Display supports DDP, CIF, and FOB terms, including support for consolidated orders and phased deliveries across regions. We also handle all export certifications and custom documentation.
As an OEM/ODM display rack manufacturer with 26+ years of export experience, we understand wholesale clients often need brand-aligned solutions. That’s why we’ve built flexibility into every part of this unit’s design.
You can modify size, color, pocket dimensions, or signage. Our engineering and QC teams will co-develop solutions that fit retailer planograms or branding guidelines, whether you’re ordering for stationery shops, convenience chains, or promotional campaigns.
Key customization options include:
Our MOQ for customization starts at 100 units. Samples and test orders are available for trial rollout before scaling.
| Feature | Specification |
|---|---|
| Model Number | YS-GCDR-4W01 |
| Material | High-Tensile Carbon Steel Wire & Tubing |
| Finish | Industrial-Grade Powder Coating (500+ hr salt spray) |
| Color Options | Matte Black, Gloss White, Silver (Custom RAL on request) |
| Height | 65 inches / 165 cm |
| Base Diameter | 20 inches / 51 cm |
| Total Pockets | 72 (18 per side) |
| Pocket Size | 6″ x 1.5″ (15.2 cm x 3.8 cm) |
| Mobility | 4 Casters (2 locking) |
| Assembly | Tool-Free Interlock (Instructions included) |
| Net Weight | Approx. 25 lbs / 11.3 kg |
| Packaging | Flat-Pack, 5-ply Carton, Pallet-Optimized |
Our movable 4-way wire display rack is designed for high-volume retail environments where durability, mobility, and SKU visibility matter. Whether you’re a distributor, importer, or chain retailer, we’ll help you customize, scale, and ship with confidence.
📩 Contact our sales team today for a formal quote or technical pack.
🌐 Available for global export from our ISO-certified facility.
Yishang Display specializes in crafting bespoke display solutions. From initial concept and prototyping through to full-scale production, our in-house team manages every phase—delivering a seamless, one-stop experience for your brand.
If you have any questions or need a quote, please send us a message. One of our specialists will get back to you within 24 hours and help you select the correct valve for your needs.
All of our products are available for sampling
